Dubai Real Estate Advisory

A New Standard of Urban Luxury

Buy, rent, invest and manage property in Dubai — with clear numbers, honest advice and full support from first question to handover.

An ICON CITY advisor will send you matching options on WhatsApp — verified prices and availability only.

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1,000+Clients served
AED 30M+Transaction value
900+Units sold
40+Developer partners
Since 2021Advising buyers and investors in Dubai
About ICON CITY

More than a place. A statement.

Dubai has become a global icon — a forward-thinking city with a clear vision. ICON CITY was founded to bring that same standard to real estate: a distinctive, seamless property experience built on research, transparency and long-term relationships.

Our Vision

To become the leading reference for strategic real estate advisory in Dubai, defined by precision, transparency and commitment to our clients' best interests.

Our Mission

To help clients make informed property decisions through in-depth market analysis, carefully selected options and an exceptional service experience at every stage.

What we do

Every property need, one trusted advisor

From your first home to a full investment portfolio — real numbers, no pressure.

Buy

Ready and off-plan homes across Dubai. We shortlist, compare prices and payment plans, negotiate, and manage the transaction to completion.

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Rent

The right home to rent, or the right tenant for your property — clear terms, fair market rent and a smooth Ejari and move-in process.

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Invest

Advice built on net yield, service charges, rental demand and exit strategy — not headline prices. We show you the risks before you decide.

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Property Management

We look after your property and tenants, follow up on rent and maintenance, and keep you informed — your investment works without the daily effort.

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Off-Plan Launches

Access to new launches from leading developers, with an honest view of payment plans, handover timelines and developer track record.

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After-Sales Support

Legal and handover follow-up, resale advice and planning your next investment — we stay with you after the deal.

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Featured off-plan

Selected projects

Layout preview: project cards below are placeholders. Real projects will be published only with developer approval and their DLD advertising permit number.

Developer network

Working with Dubai's leading developers

Our network spans 40+ developers, giving clients early access to launches and an honest comparison across builders.

EmaarDAMACSobha RealtyNakheelDubai HoldingDanube PropertiesBinghatti
Area guides

Communities we know well

Every area suits a different goal. We help you match the community to your lifestyle or investment plan.

Investor tools

Run the numbers first

Quick, transparent estimates — the same way we advise our clients.

Property price
Annual rent
Service charges / year
Maintenance & management / year
Property price
Down payment
Interest rate
Term
Estimated net yield
—

Illustrative estimate only, not financial advice. Excludes purchase fees, vacancy and taxes where applicable. Ask an advisor for a full calculation.

Get a full analysis
How we work

A clear process, start to finish

01

Understand

Your goals, budget, timeline and risk tolerance.

02

Research

Market study, opportunity review and a focused shortlist.

03

Recommend

Side-by-side comparison of options, returns and risks.

04

Execute

Negotiation, paperwork and coordination to completion.

05

Follow up

After-sales support, resale and future investment advice.

For owners & landlords

Sell, lease or manage your property with confidence

Get a realistic price based on recent comparable deals, a clear marketing plan, and a team that keeps you updated at every step.

Investor guides

Learn before you buy

More on Instagram
Guide 01 · Yield

Gross yield is not net yield

Why service charges and maintenance can turn a 7% headline into under 5% — and the one number to always ask for.

Try the calculator
Guide 02 · Off-plan

Reading a payment plan

How much before handover, how much at handover, and how to plan the cash you will need on the day.

Ask an advisor
Guide 03 · Risk

Off-plan risks to know

Handover delays, spec changes, resale limits and oversupply — what to check before you commit.

Ask an advisor
Why ICON CITY

Advice you can trust

  • 01Deep local knowledge of the Dubai market
  • 02Data-driven analysis, not sales pressure
  • 03Transparency on costs, fees and procedures
  • 04Strong network with leading developers
  • 05Service in Arabic and English
“

Our job is to put the real numbers and the real risks in front of you before you decide — not after. That is how long-term relationships are built.

Mohamed ShabanFounder & CEO, ICON CITY
Contact

Let's talk about your next move

Tell us what you are looking for and we will get back to you, usually within the same working day.

WhatsApp & Phone
+971 50 339 1965
Office
Dubai, United Arab Emirates
Hours
Monday – Saturday, 8:00 AM – 6:00 PM